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Streamlining Audition Entries with AI-Powered Chatbot: BigFM Case Study

About

BigFM is a leading radio network in India that has a large following across the country. The company specializes in music programming and is known for its popular singing reality shows, which provide a platform for talented singers to showcase their skills and gain exposure in the music industry.

 

BigFM is part of the Reliance Group, one of India's largest conglomerates, which has interests in various industries including media. The company has won several awards for its innovative programming and contribution to the Indian radio industry. By leveraging the power of technology and innovation, BigFM has been able to maintain its position as a leading radio network in India and continues to provide quality entertainment to its listeners.

Challenges

  • BigFM needed to find a new way to efficiently and securely collect a large number of auditions from talented singers across India while ensuring the safety of participants and staff.

  • The company needed a solution that would streamline the audition process and reduce the workload for staff, allowing them to focus on reviewing and selecting the best entries.

Solution Provided

To address the challenges faced by BigFM, the company turned to Cloobot's Conversational AI platform.

  • BigFM used Cloobot's Conversational AI platform to collect auditions through a Chatbot.

  • The platform provided a simple, user-friendly interface for aspiring singers to submit their auditions via their smartphones.

  • The platform allowed BigFM to efficiently collect a large number of auditions from talented singers across India.

  • The Conversational AI platform provided a secure and private way for participants to submit their auditions, ensuring confidentiality of their personal information and recordings.

  • The solution provided by Cloobot's Conversational AI platform helped BigFM to efficiently and securely collect a large number of high-quality auditions, reducing the workload for staff and providing a better experience for participants.

  • With a real-time and interactive reporting dashboard, BigFM could make use of advanced data analytics on all the entries submitted and status of the same.

Results

The solution provided by Cloobot's Conversational AI platform helped BigFM to achieve several positive outcomes, including:

 

  • A significant increase in the number of audition submissions, due to the ease and convenience of the WhatsApp submission process.

  • A reduction in the workload for staff, as entries for the audition collected through a chatbot. 

  • Improved efficiency and speed in the audition process, with submissions being reviewed and selected much faster than traditional methods.

  • Enhanced privacy and security for participants, as the platform provided a secure and private way to submit auditions.

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