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  • Writer's pictureTejasvin Srinivasan

Why Incremental Change is the Key to Successful Digital Transformation?

Did you know that 70% of digital transformation projects fail to achieve their intended goals? This high failure rate is a cautionary tale for organizations eager to embrace digital change.

Digital Transformation - Cloobot

The stakes are high; companies are expected to implement new technologies and enhance efficiency, improve customer experience, and drive innovation—all while maintaining daily operations. The urgency to transform can lead to hasty decisions, resulting in widespread disruption and resistance among employees.

This is where incremental change comes into play. Instead of diving headfirst into a complete overhaul, businesses can adopt a phased approach, implementing small, manageable changes over time. This reduces risks, eases employee transition, and ultimately sets the stage for a more successful and sustainable digital transformation. Incremental change isn’t just a safer strategy—it’s essential for ensuring that digital transformation initiatives not only survive but thrive in today’s competitive landscape.

The Challenges of Digital Transformation

Digital transformation refers to the process of integrating digital technology into all areas of a business, fundamentally changing how the business operates and delivers value to customers. It enables companies to streamline operations, enhance customer experiences, and innovate more effectively. However, the journey to digital transformation is complex and fraught with challenges.

Challenges of digital transformation - Cloobot X

One of the most significant challenges in digital transformation is resistance to change. Employees accustomed to traditional processes may find it difficult to adapt to new technologies, leading to pushback and decreased morale. Technical difficulties also pose a major hurdle. Integrating new systems with existing infrastructure can be complicated, often resulting in unforeseen issues and delays. Scope creep, where the project expands beyond its original objectives, can further complicate the transformation, making it difficult to achieve the intended goals.

The high failure rate of digital transformation projects highlights these challenges. According to a study by McKinsey, approximately 70% of digital transformation efforts fall short of their goals, often due to issues such as employee resistance and lack of management support. Another report by Boston Consulting Group found that only 30% of digital transformation projects meet or exceed their target value and result in sustainable change. These statistics underscore the importance of carefully planning and executing digital transformation initiatives.

The Case for Incremental Change

Incremental change in the context of digital transformation means implementing small, manageable changes over time rather than attempting a complete overhaul at once. This approach allows businesses to gradually adapt to new technologies and processes, minimizing disruption and reducing the risk of failure.


The benefits of incremental change are numerous. By taking a phased approach, companies can:

  • Reduce Risk: Smaller, more manageable changes are less likely to encounter significant issues that can derail the entire project.

  • Improve User Adaptation: Employees can gradually get used to new systems, reducing resistance and increasing acceptance.

  • Enhance Project Manageability: Each phase of the transformation can be monitored and adjusted as needed, ensuring that the project stays on track and achieves its goals.

One notable example of a company that successfully employed incremental change is General Electric. GE started with the Predix platform, a software solution for the Industrial Internet of Things (IIoT). Initially, Predix was used for monitoring and predictive maintenance of GE's industrial equipment. Over time, GE expanded Predix's capabilities to include advanced analytics and artificial intelligence, improving operational efficiency across different sectors like aviation, healthcare, and energy. This incremental approach allowed GE to refine its digital solutions and scale them effectively. GE's digital initiatives helped the company generate over $5 billion in annual digital revenue.

Strategies for Implementing Incremental Change

When it comes to digital transformation, taking an incremental approach can make all the difference. Here’s how I recommend tackling the process:

Digital transformation - Cloobot


The first step in any digital transformation journey is a thorough assessment of your current processes. You need to understand what’s working, what’s not, and where digital tools can make the most impact. This means conducting a comprehensive audit of existing workflows, technologies, and employee skill sets. For example, a Deloitte study found that companies with a clear understanding of their current digital maturity are 1.6 times more likely to achieve successful transformations. By taking the time to map out your current state, you can identify gaps and opportunities for improvement.


Once you have a clear picture of your current processes, the next step is to prioritize which processes to transform first. Not all processes are created equal, and some will have a bigger impact on your business than others. Focus on areas that will deliver the most value quickly and can serve as a proof of concept for further digital initiatives. For instance, a McKinsey report highlights that prioritizing customer-facing processes can yield quicker wins and build momentum for broader transformation efforts. By prioritizing strategically, you can ensure that your efforts are focused where they will have the greatest impact.

Phased Approach

Implementing changes in phases is crucial to managing the complexity and risk associated with digital transformation. Instead of overhauling entire systems at once, break the project into smaller, manageable phases. Each phase should be designed to be self-contained and deliver tangible benefits before moving on to the next. This phased approach allows you to test and refine solutions on a smaller scale, reducing the risk of widespread disruption. For example, when I worked on digitizing our customer service operations, we started with a simple chatbot to handle basic inquiries. Once we ensured its stability and effectiveness, we expanded its capabilities to handle more complex interactions.

Feedback Loops

Continuous feedback is essential to ensure that each phase of your digital transformation is successful. Establish mechanisms for gathering feedback from employees and customers, and use this information to make necessary adjustments. This could involve regular surveys, focus groups, or direct user testing. According to a study by PwC, organizations that actively use customer feedback to guide their digital transformation efforts are twice as likely to succeed. By incorporating feedback loops, you can identify issues early, make informed decisions, and continuously improve the process.

Best Practices for Incremental Digital Transformation

Leadership and Vision

Strong leadership and a clear vision are paramount when undertaking digital transformation. As a leader, it’s my responsibility to articulate a compelling vision that outlines the benefits and objectives of the transformation. This vision serves as a guiding star, helping everyone understand the purpose and direction of the changes. According to a study by McKinsey, transformations are 5.8 times more likely to succeed when leaders are actively involved and clearly communicate the vision. By maintaining consistent communication and demonstrating commitment, I can inspire confidence and drive the initiative forward.

Incremental Digital Transformation - Cloobot

Employee Engagement

Involving employees early and often is crucial to reducing resistance and ensuring a smoother transition. I’ve found that engaging employees in the planning and implementation stages helps them feel more invested in the process. This could involve forming cross-functional teams, conducting workshops, and seeking input on potential improvements. Companies with highly engaged employees see a 21% increase in profitability. By fostering a collaborative environment, I can harness valuable insights and create a sense of ownership among the team.

Training and Support

Providing adequate training and support is essential for facilitating the transition to new digital processes. I ensure that comprehensive training programs are in place to help employees develop the necessary skills and confidence to use new technologies. This might include hands-on workshops, online courses, and continuous learning opportunities. According to the World Economic Forum, 94% of business leaders expect employees to pick up new skills on the job by 2024. By investing in training and ongoing support, I can help my team navigate the changes more effectively and ensure they feel supported throughout the transformation.

Monitoring and Adaptation

Continuous monitoring and the ability to adapt strategies as needed are key to the success of incremental digital transformation. I regularly track progress through performance metrics and feedback mechanisms to identify areas that need adjustment. This agile approach allows me to pivot quickly in response to challenges and new information. According to a Deloitte survey, organizations that use real-time data and analytics are twice as likely to achieve their digital transformation goals. By staying flexible and responsive, I can ensure that each phase of the transformation is optimized and aligned with our overall objectives.


Digital transformation is no longer optional; it’s essential for survival and growth. However, the path to successful digital transformation is fraught with challenges. By embracing incremental change, businesses can navigate this complex journey more effectively. Incremental change reduces risks, enhances user adaptation, and improves project manageability. By taking a phased approach, companies can ensure that each step is stable before moving on to the next, creating a solid foundation for long-term success.

tart by conducting a thorough assessment of your current processes, prioritize the areas that will benefit most from digitalization, and implementing changes in manageable phases. Engage your employees early, provide the necessary training and support, and continuously monitor progress to make informed adjustments.

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